UMASHI is a creative advisory brand founded by Maria Gitelman — fashion designer, creative director and consultant.
Drawing on over a decade of experience across luxury fashion, custom design, cultural projects and brand development, Maria helps individuals and brands cultivate a distinct visual language and lasting relevance.
From wardrobe refinement and personal styling to custom-designed pieces, UMASHI supports private clients in building a signature aesthetic that feels authentic, effortless and highly personal.
For brands, UMASHI provides creative direction, fashion consultancy and strategic guidance across brand identity, product development and storytelling—bringing together creative excellence, cultural insight and commercial understanding.